Behaviour Experience Lab
Leadership coaching · Team development · Design training · Facilitation
DRĄSA — UX research, product design & coaching studio in London
A unique
Philosophy.
DRĄSA is a studio and a workshop. We help businesses experiment their way to better products, using the same design and innovation methodologies the best teams trust.
Read the full manifesto
Our founderRead the Full Story
Aleks Melnikova.
A Lithuanian-born leader, researcher, designer, and coach who uses research rigour, cross-industry experience, and design to help people and organisations see themselves clearly and think more bravely.
Powered
by the
Courageous.
Meet the collectiveWhere we
put our energy.
Product Experience Lab
UX research · Product strategy · UX/UI design · Prototyping · Design systems
What
people say.
Working with Aleks and the team has been transformative for me as a founder. They helped bring long-held ideas to life with clarity and ambition, elevating the product beyond what I imagined.
Jed PalmaFounder, io-gen
Working with Aleks has been an absolute pleasure. Her deep knowledge of the rail industry, combined with her proactive and personable approach, makes her a standout partner.
Tom RoweDigital Optimisation Manager, Avanti West Coast
Aleks and the team showed real pragmatism and flexibility to support us in getting our MVP to market in 16 weeks. They've supported us in each of our core stages of research, ideation and build.
Pearson Product ManagerPearson
The research was instrumental in sharpening our business strategy, we still refer to it and use it as a key part of any new team member's onboarding process.
Hannah SamanoFounder & CEO, Unfabled
The work that Aleks has done for us on the website and the proposition leaves everyone continuously impressed. I trust her immensely.
Dr Grahaeme Henderson OBEChairman, Together in Safety