Research • Femtech
Unfabled
- Client
- Unfabled
- Category
- Wellness / Health
- Year
- 2024
Project Overview
Unfabled came to us for customer segmentation. What they actually needed was permission to pivot. We ran the workshops, the interviews, the synthesis. The patterns we found pointed somewhere the founding team had been quietly sensing for months: a different audience, a different proposition, a different shape of business.
That took courage from Unfabled too: to look at the research honestly, to act on it rather than file it, and to use it as the spine of a new strategy and a new funding round. £2m raised on the back of the work. The research still gets used in company onboarding.
In their words
“Aleks is fantastic to work with. I'd highly recommend them to any organisation looking to gain a deeper understanding of their users and market. The research was instrumental in sharpening our business strategy, we still refer to it and use it as a key part of any new team member's onboarding process.”
